Roblox & UEFN: How to Reach Audiences via Interactive Experiences
Roblox & UEFN: How to Reach Audiences via Interactive Experiences
In today's digital landscape, interactive experiences are rapidly transforming how brands, creators, and businesses engage with their audiences. Two of the most powerful platforms leading this charge are Roblox and Fortnite. These platforms empower creators to build immersive, interactive worlds that captivate millions of users daily to reach new audiences, foster engagement, and create unique, interactive experiences that resonate with users.
Why Interactive Experiences Matter
With the rise of online gaming, virtual environments, and metaverse concepts, audiences today want more than just passive media consumption—they want to participate. Interactive experiences let users take part in storytelling, exploration, and problem-solving in dynamic environments. This level of engagement goes beyond traditional forms of media and helps to:
Deepen brand connections: Audiences remember interactive experiences far better than static content
Amplify word-of-mouth and virality: Interactive elements give users something to share and talk about within their communities
Create immersive branding: Interactive spaces allow for creative, subtle brand integrations that feel organic and impactful
Roblox: Direct To younger Audiences
Roblox has grown from a niche gaming platform to a cultural phenomenon, particularly among younger audiences. With over 200 million monthly active users, Roblox provides a massive opportunity for brands and creators to reach a highly engaged, youthful demographic.
1. Building Brand Worlds in Roblox
Roblox allows creators to develop entire worlds, where players can interact with brands in a gamified setting. For example, brands like Nike and Gucci have built their own interactive experiences on Roblox, creating virtual showrooms, events, and games that encourage users to explore their products and ethos.
Brands develop a branded game or environment where users can unlock special content, earn in-game rewards, or customise avatars with branded merchandise. The possibilities are limitless, allowing brands to build a fun, memorable connection with their audience, meeting their audiences exactly where they spend their time.
2. User-Generated Content on Roblox
Another powerful tool on Roblox is the potential for user-generated content (UGC). Brands can leverage this by encouraging users to create content in their branded environments, whether it’s designing custom outfits, creating mini-games, or sharing their own stories within the game world. This not only increases engagement but also drives organic promotion as users share their creations with their networks.
3. Roblox Events and Experiences
Roblox also serves as a platform for virtual events. Major music artists like Lil Nas X and Twenty One Pilots have hosted virtual concerts in Roblox, drawing millions of viewers and creating unique, interactive events that go beyond the traditional concert format. Brands can sponsor events, launch products, or even build immersive campaigns around specific holidays or seasons.
Unreal Editor for Fortnite: Pushing the Boundaries of Interactive Storytelling
Unreal Editor for Fortnite (UEFN) is Epic Games’ response to the demand for more customisable, interactive experiences within Fortnite’s massive ecosystem. With over 500 million registered players, Fortnite provides an immense audience for creators and brands looking to explore new forms of engagement.
1. Custom Games and Experiences in UEFN
With UEFN, creators have the ability to design entire custom games, building upon the core Fortnite experience with their own unique worlds, mechanics, and challenges. Brands can work with creators to develop themed games, seasonal maps, or sponsored events that align with their marketing goals.
For instance, a custom-built environment where players engage in branded challenges, unlock exclusive in-game rewards, or interact with virtual avatars of celebrities and influencers tied to your campaign. UEFN allows for high-quality, visually stunning experiences that resonate deeply with Fortnite’s audience.
2. Interactive Storytelling
What makes UEFN stand out is its potential for interactive storytelling. With the power of Unreal Engine behind it, creators can craft cinematic, story-driven experiences that immerse players in rich narratives. For brands, this means the ability to tell your story in a completely new way, with the player acting as an active participant in the plot.
By guiding players through branded storylines or interactive missions, businesses can communicate their values, products, and ethos in ways that feel authentic and engaging.
3. Live Events and Branded Activations
Much like Roblox, UEFN is ripe for virtual events. Fortnite has hosted massive in-game events that have garnered global attention, such as the Travis Scott concert, which attracted over 12 million players. Brands can use UEFN to create their own live activations, product launches, or virtual gatherings that can reach audiences on a scale that physical events simply cannot match.
Our Fortnite Interactive Showreel
Earlier this year, we decided to get stuck into UEFN ourselves and created a playable Engine House museum, featuring exhibits from past projects, allowing users to run around and explore models, galleries, awards and more. Not only that, but we also added in some small tasks to complete within the experience, to create more interactivity in the Fortnite world.
We really enjoyed creating this (much playing of Fortnite was necessary for this, of course) and learnt a huge amount about the process of converting content to work and be engaging within a digital world. Powered by Unreal Engine, UEFN allows users to create visually stunning experiences within the platform.
The environment below is even created from real Cornish landscape using Photogrammetry. Pretty cool!
Conclusion: The Future of Audience Engagement is Interactive
As platforms like Roblox and Unreal Editor for Fortnite continue to evolve, the possibilities for reaching and engaging audiences through interactive experiences are expanding at a rapid pace. Whether you're a brand looking to break into virtual worlds, a content creator seeking new ways to engage followers, or a business aiming to create memorable experiences, the power of these platforms lies in their ability to offer immersive, creative, and interactive environments that resonate with today’s digital audiences.
By investing in custom-built worlds, branded events, and interactive storytelling on Roblox and UEFN, you can create powerful, long-lasting connections with audiences in a way that goes beyond traditional marketing. The future of brand engagement is interactive—don’t miss your chance to be part of it!
Are you ready to explore the possibilities of interactive experiences on Roblox or UEFN? Contact us today to start creating your next immersive project.